Explain in a magazine dedicated to Moncalieri who Franco is (more precisely, Francesco known as Franco) FISSORE and what his company does would be offensive to him and to the people of Moncalieri, OLTRE how useless. For me, who was a stranger, FISSORE he quickly revealed himself to be an intriguing and multifaceted character, combining the pragmatism of an entrepreneur with a subtle and cross-cutting culture, a natural showmanship with an admirable low profile, a meticulous attention to business with a recognized and understated generosity.

We sit in her favorite retreat room (the coffee one, by the way) at the PIANO top of the vast showROOM It seems like your message is incomplete. Could you please provide the HTML content you would like translated from Italian to English? STRADA Carignano. Around it, a construction site for expansion is bustling. In its dynamic and proactive restlessness, after all, FISSORE he himself is a perpetual human work in progress. When preparing my interviews for Moncalierieoggi, I usually try to gather hallway information, to seek some tips even from those who are not fond of the interviewee. Given that Moncalieri does not seem to me to be a city of malicious people, the task with FISSORE turned out to be particularly challenging.

Who can I turn to in order to hear bad things about you? SEI Are you aware that it's a problem to find them? Does it make you proud? Can you give me some tips on who I should contact to hear all the bad things?

On a personal level, I will certainly be criticized... on a public level, they don't speak ill of me because I apply the ethical education I received from my family. ANTICA. There are UNO of the last specimens, Piedmontese families with a father-master where, however, it was the mother who made the most important decisions. In fact, my deepest family bond is with her.

Can you still live with her? MOMENTI intense?

Sure. I also spend all my summer holidays there, the two of us stay together in the house in Loano.

And how did the father-master perceive you?

He thought I was the most incapable in the family. I have three sisters and a brother, and at school, I was the one who did the worst. I would come back with notes in the register and bumps on my body.

You were tough, in short.

No, I attended the neighborhood school, which was very popular. Between the 50s and 60s, there was a large army logistics factory that was abandoned, and the first immigrants, all men, occupied it. They called it Carborundum, a metal used for cutting stones. It was raided on September 8, 1943, and was full of tires and clothing, it was looted and after the war, it was no longer needed. Those who occupied it were very good people who came looking for honest work, like many immigrants today who unfortunately settle for sleeping ten to a room. When they found work, they moved out of the barracks and started their families. IO I was a child, UNO he would play a prank on you, it would come to blows, and then you would become friends. The one who thought he could push you around, if you reacted, even if you fought back, you would earn his respect.

Maybe not too many because otherwise he/she would get angry...

He gave you more, but in the meantime, you hadn't become a chatterbox. IO I was luckier, born into a family that wasn't wealthy but where we had lunch and dinner and bought shoes when needed: at the time, that wasn't a given. These kids didn't even have notebooks. It was an early school of life where my political thinking unconsciously formed; I understood that many people are disadvantaged because their economic situation is dire, as it is today since history repeats itself. Among these schoolmates, some ended up with life sentences, while others became company executives. So, let's revisit the issue of where to find the people who criticize me: my wealthy friends reproach me for having too progressive a view.

And in which political gym did that spirit then refine itself?

We belonged to the DC but to the group that identified in Turin with the DC of Zaccagnini, Martinazzoli, Donat Cattin, Bianco.

The Catholic communists.

Yes, we were the Catholic communists, we found ourselves sitting in a room to TERRA and we talked about politics. This thing stayed with me. Progress means also bringing less affluent people towards a situation of economic serenity, and in turn, this leads to everyone becoming richer individuals. The mistake is that the rich live off their position. IO I think that property taxes are not a bad thing if they are smart. They should aim at targeted objectives.

I agree, a direct connection with the destination would help them be appreciated.

Meloni made some smart proposals: certain funds should not go into the general coffers but must only be spent on declared objectives. The wealth tax could be used half to pay off the public debt and half, which SO, for schools. When IO I discuss these things and they take me for a fool. They say: you would be the first victim. But if we only look at our own little garden, in the long run, the little garden becomes poorer. IO that I have a fairly large company GRANDE I realize that over the years I have lost a good clientele: people who didn't have cell phones, didn't eat out, there wasn't a race to dress up, and vacations lasted a week or two, so they saved money. However, it was a clientele that bought a house and fixed it up, now it has halved and that's not a good sign. This is a South American way of living that even sovereignist governments tend to reproduce, the rich stay rich and the poor stay poor. Some think that IO be left-wing to be radical chic but my thinking is more Northern European, bringing everyone along in wealth.

You SEI a financier but for everyone, it seems to me.

Yes, I think that UNO must start from one's own family circle and then offer resources to the territory. IO I love this city very much because it has given so much to the MIA family. We are immigrants, we come from Bra, we were country people. Moncalieri gave me an opportunity for which IO I will never have enough words of thanks.

How do you realistically see this city that is now yours?

Moncalieri pays the price of being too close to Turin. All the ministers of the Republic had their homes in Moncalieri, the Royal College was the Bocconi of the time, if Turin were 30 km away it would have a completely different perspective. It seems that Leopardi's father was more talented than his son, if he hadn't had him, he would be counted among the great Italian intellectuals. This is what happens to Moncalieri. Equitable funding even in politics? IO I tend to help those who care about Moncalieri, whether they are from the right or the left, it doesn't matter to me. There are two complementary visions: the left thinks about concerts and culture, and that is important. The right is more concrete on certain aspects, we need to help both, the city needs an industrial vision in which the left is more lacking.

Could the left have done more?

Administrations should always be looked at when they are no longer there. IO I work a lot with the Parma and Reggio Emilia area where producers do not sell the DOC product to the public, but bring it to the consortium, because the consortium sets the price but prevents it from being sold too quickly. There, they don't call it a consortium, they call it a "casaro" (cheesemaker). One unfortunate day, they discover that the casaro has been stealing. They kick him out, but he was good at selling, so they put in an honest person and go bankrupt. Similarly, in Moncalieri, we've had mayors who made human errors but had excellent insights and advanced the city. Then we've had honest and capable mayors who did nothing for the city. Making a judgment is delicate.

I'm sorry, I don't have any specific information about Paolo Montagna. Could you provide more context or details?

This mayor, being young, has had the ability to engage young people much more compared to other mayors. In my opinion, he hasn't had the vision to create a group of councilors or commissions. I believe he made a mistake regarding industrial development. We need to understand that Moncalieri is a special area because it has two highway entrances, and there are areas that certainly need to be secured, but in the meantime, they have blocked this huge area that was supposed to develop. The mayor didn't have the energy to go and make a strong case in the Region. Since 2017, after the flood in this area, there has been no prospect of it being unblocked; they were supposed to secure it, and they haven't done so. Via Postiglione is blocked because the PIANO regulator hinders important companies that want to expand, IO I would make an exception of about ten percent for the expansion. The mayor should go to the Region and explain that an exception is needed. Not SO if it were to succeed, but certain battles need to be fought. On the other hand, the one for the hospital is pointless: let them put it wherever they want. We wasted ten years arguing about where to build it, we should have given up immediately. When I go to the hospital, I don't go on foot or by bicycle, I drive to wherever the hospital is located. IO, having a pragmatic and industrial vision, I tend to seek a result that does not go OLTRE the five years.

Do tariffs bother you?

A lot. In purchasing. For example, I had to reduce the wood sector because Europe has imposed tariffs on China for any product containing wood, to favor the Germans, not the Italians. Unlike them, we are unable to buy the wood we need from Croatia or Slovenia.

So these tariffs got you, not Trump's.

There it is more complicated. Tariffs are harmful because they continuously disrupt market conditions and create uncertainty. Let me give you an example: the trade war affects container shipping. Over the course of the year, freight rates for UNO The same container ranges from 3,500 to 10,000 euros. When you place an order from China or India, it takes time for production, and the material is shipped if all goes well after SEI months. You understand how it disrupts the accounts that in the meantime the cost of freight, which goes up and down due to these trade wars, has doubled.

Give me an almost philosophical definition of ceramics. We have an idea of what engines or clothing say about a civilization. But ceramics?

I should charge you for this answer!

But no, I'm content with a journalistic suggestion.

The Italians are the only ones capable of removing a piece of TERRA with clay, and underneath there is manna or tuff. We take that something that costs one euro per ton and create something that is sold for fifty euros per METRO QUADRO, we create true wealth. It is the strength of manufacturing ingenuity coupled with the GRANDE capacity of Italian mechanics, we are the first to make kilns for tiles worldwide by leveraging Italian technology combined with our designers. The Russians are not capable of selling what the TERRA gives them. A people that must transform to live changes the mentality of a country compared to one that has uranium or oil, which a lazy political class. We must invent to live, mostly by importing raw materials. However, even clay is scarce in Italy, we buy it from all over the world. Nevertheless, we resell it a thousand times.

In short, the symbol of creativity. Will it be the same for the future?

The QUADRO The situation is changing, and there is a risk that ceramics may become a flooring option for the poor. We have sold technology to Indians, Chinese, Turks, and Spaniards, and they are able to produce it at one-fifth of the cost. We are producing significantly fewer tiles in terms of quantity; the revenue value hasn't decreased because the product price has increased, but this balance could collapse. If Spain or Turkey become more appealing in terms of design, we're in trouble. Additionally, our architects are starting to recommend parquet or carpets, which come from abroad.

And how is your company reacting?

We are diversifying into furniture for INTERNI because in that field no one is able to copy Italy, to combine production and fashion. They manage to copy us when we are already ahead, in a new fashion. In terms of company revenue, we have decreased from 70 to 50 percent of the total regarding tiles, and so we decided to include quality furniture. The 30 percent of sanitary ware has remained the same.

What is the thing that gives you the most satisfaction to sell?

My greatest satisfaction is when a customer buys from us and says: I didn't buy based on the price. The furniture of INTERNI already borders on art. Let's say that the most beautiful thing to sell is the useless thing to INTERNI. There are objects that you don't put much stuff into but they change the aesthetic impact of the environment.

Type a sideboard.

Exactly. I COMPLEMENTI decor item that all the guests ask about: where did you buy it?

Something you wouldn't do again in life?

I agreed to run 30 years ago for the Popular Party in the Province. It was a losing position, there was only one seat for the first party. There was no hope, they asked someone to save face. But to expose the MIA face brought me bad luck, people used to say: this one wants to be the little Berlusconi.

A flaw you would get rid of?

Sincerity.

No fake defects!

Impulsive in choices.

It is VERO or legend that you return, and go to bed at nine-thirty?

VERO, but it's not that I'm going to sleep. It's the moment when I can abstract. I like abstraction. As a child, when I got into bed, I dreamed of being a hero, of being a cowboy. Today I like to mentally reconstruct something of CONCRETO

Abstract or CONCRETO?

I'll give you an example. A client of mine gave me free rein for a house in FRANCIA Very beautiful. I will sell the materials, for heaven's sake, but it doesn't bring me a significant profit. However, I like it so much. I'm imagining the house, I've built it, I've done it in my head. The exterior, the systems...

Do you think about this in bed?

Yes! It relaxes me. I could tell you now in detail how this building has almost zero energy consumption. I designed IO UNO exchange with the Germans. Well, then some evenings I also move to more pleasant fantasies.

SEI a pragmatic profile, then SEI came to the presentation of my book on silence and you brought up a series of intriguing questions of pure abstraction. Do you read?

Eh, if I tell you what I'm reading...

You had told me, the Quran. But don't write it, people think it's strange!

And why is that? Rather, what did you get out of it?

I didn't understand it. So I shifted to reading the history, the biographies of the characters who lived during the time of the Quran. Fundamental figures who explain today's history to you, that division between Shiites and Sunnis without which today we would be doing this interview in Arabic.

But why the Quran?

After that, I read the Kabbalah. Kabbalists are the intellectuals of Judaism. Christianity, Judaism, and Catholicism are religions, but everything else is doctrine. You have to behave in a certain way, faith is complicated, it is transmitted in various ways but above all, it has a concrete historical origin. Muhammad wrote the Quran in his own hand, the Jews wrote it over a thousand years. What is your relationship with faith? I believe in God but also in all its variations. In many faiths, those who do not believe in that faith go to hell. IO I don't think that someone who behaved well would be kicked out of Paradise just because they were born in a place where a different religious belief existed.

It seems like your message is incomplete. Could you please provide the HTML content you would like translated? OLTRE to religious books?

Every now and then, I indulge in a novel. And I really like biographies, of people who have had a meaningful human journey, who came from nothing. Those who can teach me something and who have earned the trust of those above and below them.

Does the community exist in Moncalieri?

Double.

So it does not exist.

It is VERO that there are two separate communities. As children, they told us: there are those from Upper Moncalieri and Lower Moncalieri. Upper Moncalieri starts from Testona and stops at a certain point on the hill, OLTRE where there are even richer people. And Moncalieri includes Borgo San Pietro and these surrounding districts. IO I lived between the two communities. Even the priests were different, in lower Moncalieri they would take UNO who at the seminar they wanted to kick out because he was too left-wing. Moreover, a priest should be left-wing.

What are the deepest transformations produced by new technologies?

They are ruining the youth, I'll give three examples. No young person knows how to go anywhere without a cell phone in hand, and this is already serious because they lose their sense of direction. This is a deficiency that generally extends to life, the inability to go without UNO The tool is no longer just about the road. You have to look at the influencer to understand how you should dress. Another example: pornography. IO I am not a bigot, I admit that even pornography has had its function, but today it consists of group violence, and young people are also active in showing it. And finally, the development of intelligence. IO I used the slide rule to do calculations, it's more difficult than using the cell phone. Digital culture will lead these kids to teach subjects in schools the way they have learned them. You see, with this house in FRANCIA I'm working with an eighty-year-old architect who has extraordinary intelligence, who started from abstraction and then the project develops digitally. At the core is that abstract ability, which helps you understand how a capital is painted or how light falls on a QUADRO. If you understand it because they explain the technique to you in an analytical and analogical way and then you transfer it to digital, you get a magnificent result. I fear that today there is this very high development of intelligence because we are the ones who have learned by reasoning with slide rules and analytical things and are capitalizing on it in the digital realm. Those who only speak digital, however, will not be able to go very far. OLTRE. How do you explain to a kid today that if you don't know how to milk a cow, you don't really understand how yogurt is made? IO SO also milking the cows, since my grandfather explained to me to drink the milk immediately because if you put it in the fridge the next day bacteria form. The collapse of classical culture will lead to a new dark age.

Do I embarrass you if I ask who you would like as the next mayor?

I would not want a mayor to be chosen based on age or gender. Don't get me wrong, there are women or young people who can do very well, but they should not be chosen because they represent a gender or age category. For example, IO I know a person who would be very worthy of being the mayor, but he is almost eighty years old and knows Moncalieri in all its aspects.

Do we want to say the name?

UNO like Giacotto, I assure you he would be a suitable man. Of course, I understand that we risk losing the young people, the women, and the mayor. But I also say things as they should be.

But would you be the mayor?

Now there are the children who are taking the reins of the company, and I would hate to leave them. Beyond that, the trouble is that when an entrepreneur enters politics, everyone uses Berlusconi or similar cases as a benchmark and assumes they are doing it to protect their own interests. Speaking for myself, I can swear that I wouldn't do it! My motto would be: "How wonderful it is to live in Moncalieri," and I would strive to make it fit reality by working towards those goals – empathy in offices, industrial development, and safety on the streets – that have never been achieved all together in Moncalieri. However, the SO It is well known that no one is a prophet in their own land, and so I fulfill my inner obligation to give back to the city that has given me so much by continuing in my role as an entrepreneur who brings wealth and is ready to support anyone who cares for Moncalieri.

It seems like you've only provided a name, "Franco." Could you please provide the HTML content you would like translated? FISSORE During the interview, he silenced all attempts to interrupt our conversation coming from his cell phone. But the last call is the only one he doesn't intend to postpone. He informs his wife Carla that he's finished and will be down shortly. With her, as every day, he will return home for lunch.

What has it meant for you to work together with your wife?

I was really lucky to meet her by chance on the beach in Loano, and we got married a few months later. She believed in my craziness, and without her, I wouldn't have been able to achieve my goals. The difference between us was only that when there was a problem in the family, she would unhesitatingly leave work and rightly prioritize the things that matter. With her sweetness and understanding, she has been compensating for my flaws for 38 years. The concise answer to your question is: sharing, complicity, and love.